About Us

Our story began with a simple idea: modest fashion should be elegant, timeless, affordable, and accessible to everyone, no matter where they live.

We are a husband and wife team from the UK, now settled in the UAE a place where heritage, tradition, and craftsmanship beautifully meet modern living. During our journey here, we noticed something important: while modest clothing is widely available, very few options truly combine quality, authenticity, and affordability. That’s when we decided to create something different.

Every abaya and thobe in our collection is hand-tailored in the UAE, where tailoring is not just a profession but an art passed down through generations. We work closely with skilled artisans to ensure each piece reflects the values we hold dear: modesty, comfort, and timeless elegance.

For our perfume collection, we have partnered with trusted branded perfume houses, curating fragrances that bring together the richness of traditional Arabian scents with the sophistication of modern notes — designed to leave a lasting impression.

For us, this is more than just fashion. It’s about celebrating culture, identity, and individuality. It’s about giving our customers the confidence to look and feel their best without compromise. And it’s about making high-quality, handcrafted modest wear available at fair, accessible prices.

From Abu Dhabi to London, and everywhere in between, our mission is to connect people with clothing and fragrances that tell a story of tradition, respect, and craftsmanship. Whether you are buying your first abaya, choosing a thobe for a special occasion, or finding a scent that speaks to you, we want you to feel part of our journey.

This isn’t just business for us. It’s personal. And we’re excited to share it with you.

We are HOUSE OF NUR INTERNATIONAL FOR GENERAL TRADING – L.L.C – S.P.C trading as our brand name HAUS OF NUR.